Privacy policy
Last updated: July 2026
1. Introduction
Welcome to Gems & Charms (“we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website thegemscharms.com or make a purchase from us.
We operate internationally and serve customers in India, the United States, the United Kingdom, Canada, and the European Union. This policy is designed to comply with applicable data protection laws including the EU GDPR, UK GDPR, and relevant US state privacy laws.
2. Information We Collect
We collect information you provide directly to us, including:
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Identity & contact data: name, email address, phone number, billing and shipping address
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Order & transaction data: purchase history, payment details (processed securely via Shopify Payments)
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Account data: login credentials if you create an account
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Communication data: messages you send us via chat, email, or contact forms
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Technical data: IP address, browser type, device information, pages visited, and cookies
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Marketing preferences: your preferences for receiving marketing communications from us
3. How We Use Your Information
We use your personal information to:
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Process and fulfil your orders, including shipping and delivery
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Manage your account and provide customer support
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Send order confirmations, shipping updates, and service communications
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Send marketing communications where you have opted in
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Improve our website, products, and services
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Comply with legal obligations and prevent fraud
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Respond to your enquiries and chat messages
4. AI Chat Assistant & Customer Data
Our website uses an AI-powered chat assistant provided by Shopify (Shopify Inbox). When you interact with this chat assistant, your messages and related information may be processed by Shopify to generate responses and improve the service. This processing may include storing conversation data on Shopify’s servers.
If you are located in the United Kingdom or European Union, this processing is carried out in accordance with applicable data protection laws, including the UK GDPR and EU GDPR. For more information on how Shopify processes your data, please refer to Shopify’s Privacy Policy.
5. Sharing Your Information
We do not sell your personal information. We may share your data with trusted third parties only where necessary, including:
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Shopify: our e-commerce platform provider who hosts our store and processes payments
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Shipping carriers: to deliver your orders (e.g. DHL, FedEx, India Post)
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Payment processors: to securely process transactions
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Marketing tools: email and SMS platforms used to send communications you have opted into
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Legal authorities: where required by law or to protect our rights
All third parties are required to handle your data securely and in accordance with applicable law.
6. International Data Transfers
Gems & Charms is based in India and serves customers globally. Your personal data may be transferred to and processed in countries outside your own, including India, the United States, and other countries where our service providers operate.
Where we transfer data from the UK or EU, we ensure appropriate safeguards are in place in accordance with UK GDPR and EU GDPR requirements, including standard contractual clauses where applicable.
7. Cookies & Tracking
We use cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and support marketing activities. These include:
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Essential cookies: required for the website to function (e.g. shopping cart, login)
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Analytics cookies: help us understand how visitors use our site (e.g. Google Analytics)
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Marketing cookies: used to show relevant ads on other platforms
You can manage your cookie preferences through your browser settings or via our cookie consent tool on the website.
8. Your Rights
Depending on where you are located, you may have the following rights regarding your personal data:
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Access: request a copy of the personal data we hold about you
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Correction: request that we correct inaccurate or incomplete data
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Deletion: request that we delete your personal data (“right to be forgotten”)
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Restriction: request that we restrict processing of your data
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Portability: request your data in a portable format
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Objection: object to processing based on legitimate interests or for direct marketing
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Opt-out of sale/sharing: California and other US state residents may opt out of the sale or sharing of personal information (see our Your Privacy Choices page)
To exercise any of these rights, please contact us at info@thegemscharms.com.
9. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, including for legal, accounting, or reporting requirements. Order data is typically retained for 7 years in accordance with tax and accounting obligations. You may request deletion of your data at any time, subject to legal retention requirements.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. We will post the updated policy on this page with a revised “Last updated” date. We encourage you to review this policy periodically.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
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Email: info@thegemscharms.com
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Website: thegemscharms.com